Gia Lai OCOP 2025: Elevating Agricultural Products, Creating Sustainable Green Value

Gia Lai’s OCOP (One Commune One Product) program in 2025 is no longer just a race for "star" ratings; it has become the compass for the sustainable development of the province's agriculture. Leveraging its unique soil and climate, Gia Lai's agricultural products are asserting their position through three pillars: International Quality Standards - Digital Transformation - Circular Economy.

1. The 2025 OCOP Landscape in Gia Lai

By the second half of 2025, Gia Lai has witnessed an explosion in both scale and product quality:

• Total Products: Nearly 1,000 OCOP products have been recognized (including approximately 851 3-star products and 123 4-star products).

• 5-Star Breakthroughs: 07 products have achieved the prestigious National 5-star rating (notably coffee lines from BaKa Co., Ltd. and organic pepper products).

• Participating Entities: Over 40% of OCOP entities are Cooperatives and 30% are Small and Medium Enterprises (SMEs). Notably, the role of women and ethnic minorities (accounting for about 25% of owners) is becoming increasingly prominent.

2. Three Core Pillars for Sustainable Value

A. Transitioning from "Agricultural Production" to "Agricultural Economy"

OCOP 2025 in Gia Lai has moved beyond selling raw materials. Stakeholders now focus on deep processing to diversify the product ecosystem.

• Example: Instead of selling raw cashew nuts, cooperatives in Duc Co and Ia Grai have developed roasted cashews with salt, nutritional nut cakes, and chili-garlic cashews... increasing product value by 15-20%.

B. Digital Transformation and Transparency

Sustainability begins with consumer trust. In 2025, 100% of OCOP products (3-star and above) in Gia Lai feature QR codes for traceability and are active on e-commerce platforms (Shopee, Lazada, TikTok Shop).

• Highlight: Phuong Di Honey Cooperative (Ia Grai) and An Toan Agri-Pharma Cooperative have pioneered livestreaming sales directly from raw material areas, helping achieve an average annual revenue growth of 17.6%.

C. Organic Farming and Circular Economy

Gia Lai is forming "Green OCOP Zones." The model at Ia Phi Organic Agriculture Cooperative (Chu Pah) is a prime example: using microbial fertilizers from agricultural waste has reduced chemical input costs by 90%, while profits reached 2 billion VND per 2 hectares of intercropped coffee and durian.

3. Iconic Agricultural "Ambassadors" of 2025

To illustrate sustainable value, several brands stood out at the 2025 Vietnam OCOP Festival:

Product Group	Featured Products	Highlight Value
Coffee	BaKa Coffee, Dak Yang Coffee	5-star national rating, organic farming, exported to EU and US markets.
Pepper	Le Chi Organic Pepper	Recognized as a typical regional industrial product.
Herbal Medicine	Honey-soaked male papaya flowers	Utilizing local herbs to create sustainable livelihoods for the Bahnar people.
Specialties	Huy Vu Dried Beef, Ba Cham Rice	A perfect blend of modern processing technology and traditional flavors.

4. Strategic Vision Towards the End of 2025

Gia Lai aims not only to be the agricultural hub of the Central Highlands but also a premier destination for Rural Tourism integrated with OCOP. Combining OCOP-standard coffee farms with homestays and indigenous cultural experiences is the new direction to extend the value chain.

Closing Thought: Gia Lai OCOP 2025 is not just about certification plaques; it is a story of farmers daring to change their mindset to protect the land, preserve identity, and bring the essence of the mountains to the world.