FROM THE $8 BILLION MILESTONE TO THE ASPIRATION OF "POSITIONING" VIETNAMESE PRODUCE: A STRATEGIC PERSPECTIVE FROM HOANG MINH AGRI

If we took pride in the $7.12 billion figure in 2024, then in 2025, Vietnam's fruit and vegetable sector stands before a historic opportunity to surpass the $8 billion mark. However, at Hoang Minh Agri, we do not view these numbers as a final destination, but rather as a "signal" for a greater transformation of our national agriculture.

Through the lens of Hoang Minh, this impressive growth is not merely due to nature's favor or seasonal luck, but the result of a new mindset: Standardized Production and Market Transparency.

1. The Rise of "Soft Power" from Vietnamese Fruit

Data showing durian projected to reach $4 billion, or exports to the US growing hotly by nearly 60%, are not just dry numbers. They prove that: Vietnamese agricultural products have moved past the phase of "selling what we have" to the stage of "selling what the world needs" with the strictest standards.

The fact that China – a market of a billion people accounting for over 64% of the market share – has opened official channels for durian, fresh coconut, and recently jackfruit, serves as the most valuable "passport." At Hoang Minh Agri, we always believe: The wider the market opens, the higher the technical barriers become. Compliment with Protocols and growing area codes is no longer a coping mechanism, but a mandatory production culture for survival.

2. Facing the Challenge: Loose Linkages – The Industry's "Achilles' Heel"

Although the export picture is very bright, from the risk management perspective of Hoang Minh Agri, we still see shadowy areas that need resolving. Specifically, it is the sustainability of the linkage between Enterprises and Farmers.

Market reality shows that when prices fluctuate, loose offtake contracts are easily broken. This is a problem that Hoang Minh has been solving thoroughly through the philosophy: "Transparency creates Credibility." We believe that to go far, an enterprise needs not only good cold storage or logistics but also a solid "operating system" of trust with farmers – where benefits are shared fairly.

3. Future Forecast: The Era of Deep Processing and Ethical Agriculture

Based on current data and market thinking, Hoang Minh Agri offers strategic forecasts for the 2026 – 2030 period:

• The Reign of Deep Processing: Fresh exports bring quick cash flow but carry high risks regarding preservation and quarantine. The future belongs to enterprises that master processing technologies (soft-dried, freeze-dried, extraction...). This is also the spearhead direction that Hoang Minh Agri is pursuing with high-quality dried jackfruit, mango, and fruit product lines, helping to "preserve the full flavor of nature" and go the long distance on international shelves.

• Market Diversification – Don't Put All Eggs in One Basket: Although China remains a key market, the sudden growth in the US (+58.3%) and Malaysia (+77.5%) shows that the potential in demanding markets is still vast. The "Visa" to enter these markets is GlobalGAP certification, ISO, and green farming processes that reduce emissions.

• Brand Defining Value: Vietnamese produce will no longer compete on low prices. The fact that Vietnamese durian maintains high prices thanks to off-season harvesting in the Mekong Delta is proof that mastering supply and quality will determine the selling price.

  
  

Closing Words from Hoang Minh Agri

Whether the figure is $8.5 billion or $10 billion, it is only a matter of time. What matters more is the position of Vietnamese Agricultural Products in the minds of global consumers.

Hoang Minh Agri is committed to continuously investing in technology, standardizing raw material areas, and tightening the bond with farmers. We do not just export agricultural products; we export the trust and kindness of the Vietnamese people to the world.

Hoang Minh Agri – Elevating Value, Steading the Future.