EXPORT STRATEGY: VOLUNTARY SUSTAINABILITY STANDARDS (VSS) – THE "PASS" TO THE GLOBAL "GREEN LANE" FOR VIETNAMESE PRODUCE

nongsanhoangminh
Dec 16, 2025
2 min read

In the era of global integration, the story of agricultural export is no longer simply about "selling what we have," but about providing the transparent and sustainable values that the world demands. At Nong San Hoang Minh, we define the adoption of Voluntary Sustainability Standards (VSS) not as a pressure, but as a strategic transformation to elevate the position of Vietnamese agricultural products.

1.From Experience-Based to Systemic Governance

Previously, traditional agriculture often operated based on subjective experience. However, today's international market demands numbers that speak. Applying VSS is a revolution in governance mindset:

Process Standardization: Shifting from spontaneous farming to strictly monitored processes.
Data Transparency: Every activity from planting to harvesting is documented, creating a clean "profile" for each product.

This assists enterprises in forming a governance culture based on factual evidence, eliminating intuition-based operations, and minimizing resource waste.

2.Customs "Green Lane": A Superior Competitive Advantage

The greatest risk in exporting is shipment rejection or return—an incident that can destroy a business's reputation overnight. Practicing VSS effectively acts as a shield protecting the brand:

Quality Commitment: A systematic management system virtually eliminates the risk of technical standard violations.
Priority Clearance: By consistently maintaining a compliant record, enterprises are placed in the "Green Lane." This is a golden advantage that shortens inspection time, saves significant logistics costs, and ensures the freshness of produce upon arrival.

Conversely, falling into the "Yellow Lane" or "Red Lane" implies increased costs and the risk of losing clients. Thus, VSS is the key to opening the most favorable customs door.

3.Technology – The Lever to Go Faster and Further

At Nong San Hoang Minh, we understand that technology is the prerequisite for effective VSS implementation. Digital transformation in agriculture helps:

Reduce Workforce Load: Automating data collection and processing.
Traceability: Using Blockchain or management software to provide irrefutable proof of sustainability.
Precise Decision Making: Big Data enables leaders to plan strategies based on production realities and market needs.

4.Creating Sustainable Value for the Future

Investing in sustainability standards is not an expense, but an investment in reputation and the future. The effectiveness of VSS is measured not just by immediate revenue, but by risk resilience and the trust of global supply chains.

Nong San Hoang Minh believes that when every Vietnamese enterprise unites to raise standards, we will create a robust agricultural ecosystem, making the image of Vietnamese produce a symbol of Quality - Responsibility - Transparency on the world map.

Nong San Hoang Minh – Essence of Vietnam, Reaching the World.