THE JOURNEY TO BRING AGRICULTURAL PRODUCTS FURTHER: A "PRACTICAL" TRIP OF HOANG MINH AGRICULTURE AT THE GIA LAI SUPPLY - DEMAND CONNECTION CONFERENCE 2026

On May 22nd, at Muong Thanh Hotel (Pleiku City), our Hoang Minh Agriculture team had the honor to participate in the "Conference on connecting supply and demand of agricultural products, OCOP products, and typical local products of Gia Lai province in 2026" organized by the provincial Department of Industry and Trade.

Immersing ourselves in the vibrant atmosphere with nearly 400 delegates from farming households, cooperatives, partner enterprises, and especially "giants" in the national retail distribution industry, Hoang Minh Agriculture clearly recognized that this was not just a regular networking conference, but a major turning point, a true "lever" for the hometown's agricultural products.

Changing the mindset: "Green production" is no longer an option, but a mandatory requirement Listening to the sharing from the leaders of the Department of Industry and Trade and the Department of Agriculture & Rural Development, the Hoang Minh team deeply understood the strict requirements of today's market. "Hot" issues analyzed such as: standardizing planting area codes, transparent traceability, and especially the "green production" trend are the guiding principles for local enterprises.

For Hoang Minh Agriculture, this is an affirmation that the path focusing on quality, sustainable agricultural development, and increasing deep processing value that we are pursuing is entirely correct to enter the modern distribution system.

The "practical" playground and the opportunity to reach major supermarkets The point that excited us the most was the direct business-to-business (B2B) connection activity. Along with nearly 40 other exhibiting units, Hoang Minh Agriculture proudly brought our most dedicated products to introduce directly to buyers.

Seeing long-term consumption cooperation memorandums being signed continuously right at the event between local enterprises, cooperatives and leading retail corporations such as Central Retail (GO! supermarket system), Bach Hoa Xanh Trading JSC, Vinanutrifood Binh Dinh or Proton... we were truly inspired and received tremendous motivation.

As Ms. Nguyen Thi Diem Hang (Vice Chairwoman of the Vietnam Agriculture Business Council) commented, this is truly a "practical" arena. Having direct dialogues with the Purchasing Directors of supermarkets helped Hoang Minh understand exactly what they need, thereby proactively building a long-term supply chain upgrade plan, aiming at standards serving not only the domestic market but also reaching out for export.

Confidently looking to the future Attending this conference has helped Hoang Minh Agriculture consolidate a new vision: We must resolutely cast off the mindset of small-scale, fragmented production to step into the era of professional supply chain production.

The companionship of Gia Lai province's departments has "paved the way", the rest depends on the internal strength and efforts of the enterprises themselves like Hoang Minh. We are committed to continuing to perfect and improve our competitiveness so that in the near future, products bearing the Hoang Minh Agriculture brand will proudly sit on the shelves of major supermarkets nationwide, proudly bringing the flavor of Gia Lai's great forests to all parts of the country!