ELEVATING GIA LAI AGRICULTURE: A "GOLDEN" STRATEGY TO BOOST EXPORT VALUE – INSIGHTS FROM HOANG MINH AGRI

nongsanhoangminh
6 days ago
3 min read

Gia Lai – the "hub" of billion-dollar industrial crops and tropical fruits – is standing before a golden opportunity for a breakthrough. However, for Gia Lai's agricultural products to not only "travel far" but also "sell at high value," we need a revolution in quality mindset. Inspired by the successful safe food supply chain model in Hanoi, Hoang Minh Agri asserts that: It is time for Gia Lai to adopt "Safety" and "Transparency" as the most powerful passports to reach the global market.

1. Lessons from Hanoi: Value Lies in "Cleanliness" and "Chains"

Analyzing the agricultural development in major cities like Hanoi, the value of produce no longer lies in how many tons we harvest, but in how safe that product is. Hanoi has succeeded by strictly managing the process from "farm to table" and building transparent supply chains. This is the "compass" that Gia Lai agriculture must apply immediately. Instead of exporting raw materials with low value, we need to shift to a "Responsible Agriculture" model.

2. Status & Potential: Gia Lai – Beyond Just Quantity

Gia Lai possesses an absolute advantage with fertile basalt soil and key produce:

Coffee: Top ranking in the country for output.
Pepper: The Chu Se pepper brand is already renowned.
Fruits (Durian, Passion Fruit): The "rising stars" in official exports to China and the EU.

However, the biggest challenge remains the lack of synchronization in farming and deep processing. To increase value, Hoang Minh Agri believes we need to focus on three strategic spearheads:

Strategy 1: Standardizing Farming Areas (Codes & Certifications)

International markets (EU, USA, Japan) do not just buy "produce"; they buy "trust".

For Coffee & Pepper: Expand cultivation areas according to Organic, 4C, and Rainforest Alliance standards. Eliminating pesticide residues is not just a technical requirement but a vital one.
For Durian & Passion Fruit: Strictly control Growing Area Codes (PUC). Hoang Minh Agri commits to accompanying farmers to ensure that every durian exported can be traced back to the specific garden and farming household.

Strategy 2: Digital Transformation & Transparency

Learning from the QR Code traceability model, Gia Lai's agricultural products need to be "digitized." International customers only need to scan a code to see the entire farming log: from fertilization dates and biological products used, to the harvest date. This transparency is the key factor helping us sell at prices 20-30% higher than the market average.

Strategy 3: Promoting Deep Processing

Exporting raw green coffee beans or raw black pepper yields low value. Hoang Minh Agri aims to develop deep-processed product lines such as:

Specialty roasted coffee, high-quality instant coffee.
White pepper, multicolor pepper, pepper essential oil.
Concentrated passion fruit, frozen durian (IQF).

3. Hoang Minh Agri’s Commitment

At Hoang Minh Agri, we are not just a purchasing and exporting unit; we define ourselves as a partner in value creation.

With the operating philosophy of "Pure Heart - Global Vision" , Hoang Minh Agri commits to:

Sustainable Partnership: Signing offtake agreements with standard-compliant farming areas, ensuring stable output for farmers.
Quality Control: Establishing strict residue testing processes right from the harvesting stage.
Brand Elevation: Bringing Gia Lai agricultural products to high-end international shelves under the proud name of Vietnam.

Conclusion

For Gia Lai coffee beans and durians not to be "overshadowed" in the global arena, the only path is Quality and Safety. Hoang Minh Agri believes that, with the cooperation of enterprises and a shift in farmers' mindset, Gia Lai agricultural products will not just be "commodities" but will become the "essence" of the Central Highlands.

HOANG MINH AGRI - Essence of the Highlands, Reaching the World