Agricultural Tourism: 'Gold Mine' of Experiences & Strategy to Elevate Vietnamese Agricultural Products

nongsanhoangminh
Dec 4
3 min read

Khách du lịch trải nghiệm thu hoạch nông sản sạch tại vùng cao Tây Bắc

1.A New Perspective: When "Returning to the Countryside" is More Than Just an Escape

According to leading travel experts, the post-pandemic wave of "leaving the city for the countryside" is no longer a fleeting trend but has become an essential need of the modern lifestyle. With the advantage of over 60% of the population living in rural areas and immense biodiversity spanning the three regions, Vietnam holds the "golden key" to unlock a unique agricultural tourism sector.

However, at Hoang Minh Agricultural Products, we view this as more than just a story about tourism. It is a story about trust. When customers set foot on the farm, personally harvest the fruits, and witness the cultivation process firsthand, they are not just purchasing a trip—they are "buying" absolute peace of mind regarding the quality of the agricultural products they will consume long-term.

Decoding the Appeal: The Difference That Creates Class

Why does Vietnamese agricultural tourism hold such a powerful appeal? The answer lies in its "Non-Repetition" (Uniqueness/Diversity).

The Unique Story of Each Region:

Northwest (Tây Bắc): More than just terraced fields, it's a journey through ancient tea hills, the culture of the H'mong and Thai people by the fire.
Mekong Delta (Đồng Bằng Sông Cửu Long): This is the riverine culture, fruit-laden orchards, and the generous, authentic nature of its people.
Central Highlands (Tây Nguyên): It is the capital of coffee and pepper, and the immense, sprawling fields of red basalt soil.

The Desire for Authenticity:

Each region tells its own story. Today's tourists do not need concrete resorts; they yearn to be "healed" by the original green color and hands-on experiences such as: personally roasting tea, harvesting coffee, or weaving textiles alongside village artisans.

Khách du lịch trải nghiệm thu hoạch nông sản sạch tại vườn rau ở Huế

3.In-Depth Assessment: From "Fragmented" to a "Circular Economic Ecosystem"

Based on the analysis by Mr. VO XUAN NGUYEN (HOANG MINH AGRI), the biggest current obstacle is the lack of professionalism and synchronization. Agricultural tourism cannot stop merely at "selling entrance tickets."

A successful model must be a closed loop (Circular Economy):

The Three Pillars of Success:

Agriculture is the Root: Products must be clean and standardized (OCOP, Organic certifications).
Tourism is the Crown (The Outlet): It serves as the most direct and effective marketing channel.
Culture is the Soul: The refinement and tidiness in the lifestyle of the local people are, in fact, the most premium tourism product.

4.Proposed New Strategy

To capitalize on this trend and optimize brand value, Hoang Minh Agricultural Products proposes the following new development orientations:

A. The "Farm-to-Door Membership" Model

Instead of merely selling agricultural products, let's sell "Ownership of the Experience." Customers can register for a membership package:

Be invited to visit the farm during each harvest season.
"Adopt" a specific plant and monitor its growth via an application/website.
Products from that specific plant will be delivered directly to the customer's home.

B. Professionalizing the "Farmer Ambassador"

Farmers are not just producers; they need to be trained to become real tour guides. Their deep understanding and love for the produce are the most inspiring stories that make customers willing to pay a higher price for the products.

C. Packaging "Emotional Gifts"

Products sold at the tourist site should not be just raw produce. Investment is needed in packaging and product storytelling to transform vegetables and fruits into premium gifts, imbued with the cultural essence of the region. Tourists who purchase agricultural products as gifts become the most reliable and free brand ambassadors.

D. Digitizing the Experience (Digi-tourism)

Integrate VR (Virtual Reality) so that remote customers can take online tours of the gardens before deciding to purchase products or book a tour.